Magazine Language & Mode Of Adress

The language and mode of address used in the music press differs greatly due to the target audiences of the different magazines.
Below i have looked at the language and mode of addres of TOTP & VIBE.

Top of the pops magazine;

• The language used is very informal, this is perfect for their target audience who would fing formal writting boring and unclear.
• Lots of hyperbole is used to emphasize topics and excite the young readers.
• The mode of address is very friendly, the reader feels as if the magazine is talking to them as a friend
• The mode of address is very positive,  this is because the target audience is very young and so they must keep thing happy and exciting.
• Lots of slang words / abbreviations are used, the target audiece understand these and will be attracted to this
• The mode of address is very imature, this is clearly to attract and amuse their young target audience.

VIBE Magazine;

• The language used in vibe is very informal, this suits their target market
• Lots of slang words are used, vibes target market will be familia with these words and understand it very easy.
• The magazine is talking directly to the reader, this makes it more personal and the reader will feel as though the magazine is talking to them
• The mode of address is very friendly but also quite serious, this is good for the target audience
• The mode of addres is quite humorous, this is important as it will entertain the reader and attract the target audience.