Researching How Music Albums Are Aimed At Their Target Audiences

Music albums are all aimed at specific target audiences. The album covers are used to target these audiences and often contain lots of colour, a large image and a small amount of text.
Below are some album covers from artists that produce music within the RnB / Hip-Hop genre. I bullet pointed ways different album covers have targeted their audience below.

Nicki Minaj - Pink Friday;

• The pink colour is very femenine and will catch the attention of females, this is good as the target audience is mostly females.
• The photo on the cover is of the artist Nicki Minaj,  she is wearing princess type dress and pink heels, these cloths are connotations that represent the barbie doll image, young females will connect with the image as they may aspire to have this 'barbie' image.
• The text on the cover is very plain and simple, the word 'pink' is emphasized, the font is a diffrent size and colour, this is to emphasize the albums identity as 'Pink friday' is not only a name but has become a well know quote associated with Nicki Minaj.
• The word 'pink' can also be used to target the album at females again, as pink is a connotation of young girls and barbies.

50 Cent -  Curtis

• The target audience of this album is very clear. The dark colours and masculinty of the photo suggest that the target audience is mostly males.
• The image on the album cover is of the artist 50 Cent, the image is very serious, aggresive and tense. This works well as the album focuses on rap, and therefore the artists look fits in with the gangster rapper stereotype. This image is very successful as it will attract lots of males who know the artist and who enjoy listening to rap music.
• There is very little text on the cover, the main word is the album name 'Curtis', the style of the writting is fits in with the gangster theme, its done in a tattoo style, tattoos are connotations that go with the stereotype.