User Profiles

The music press use 'user profiles' to help them target their audience. User profiles break down the characteristics of the magazines target audience. Below i have analysed the user profiles of 2 well known magazines, Vibe & Top Of The Pops.

Vibe;

• RnB / Hip-Hop music lovers
• Mainstremers
• 12-24 year olds
• Males & Females
• People interested in the celebrity life.
• People interested in gossip
• Middle to low class people
• People who are interested in new music releases
• People who are Interested in the music culture in America
• People who preffer to dress in designer makes

Top Of The Pops;

• 6-14 year olds
• Young girls
• Girls interested in gossip & celeb news
• Girls who listen to pop music
• Girls who like makeup and other girly things
• Mainstremers
• Girls with background infomation on the celebs that feature in the magazine.